Apple came to us asking for a new key visual for Apple Music.
Skills: Design & art direction
Pitch work
When setting out to rebrand Translation we needed the identity to help connect a unique mix of experts in culture, technology, and storytelling. Leveraging the “T”s as iconic plus symbols we were able to literally connect the passions and talents of the people that make up and drive the company. The new visual language became the center of communications, beliefs, and a new culture book to define the brand. Additionally, the DNA of Translations new ID also directly connected the brand visually to it’s sister company UnitedMasters — creating balance and visual convergence between the brands.
We created a product related OOH campaign to show the UNCLASSIFIED concept through the shoe. We also partnered with the artists Rae Sremmurd to be the ambassadors of the UNCLASSIFIED campaign
Skills: Design, art direction
REBRAND AND BRAND IDENTITY
Nestled along the sun-kissed shores of EL ZONTE, sits a humble café. It's more than just a place to grab a bite. It's a sanctuary for surfers, beachgoers, and anyone who embraces an active lifestyle.
We had the honor of rebranding their identity by developing a fresh look. We set out to create a new name, logo,word mark and brand identity that speaks their mission and that's to create fresh and human centered food, focused on a balanced life style and supporting the local community of El Zonte.
NETS BRAND LANGUAGE
To help the Nets connect to Brooklyn in a deeper and more meaningful way we created an energetic black and white design language that can continue to grow and evolve as the Nets do. We united both the team and the community by embodying the attitude and spirit of Brooklyn grit, tenacity, and royalty. We took inspiration from the streets, textures, culture and local persona. “We Go Hard” became the team’s promise to embody the communities finest qualities on and off the court.
EXPERIENCE DESIGN AND OOH
Codes of Culture is an AT&T campaign that celebrates the culture embedded within the various area codes of NY, LA, CHI and many other metropolitan centers.
We unraveled the meaning behind these numbers by portraying the unique customs and rituals of the most vibrant neighborhoods in extensive outdoor campaigns across the country.
In order to celebrate the kickoff of each of these campaigns we developed a visual language based on the vernacular of each community and translated that into a must-attend event where local celebrities, influencers and fans appeared to revel in the unique qualities of their code.
Skills: Design & art direction
RE-BRAND AND BRAND LANGUAGE
Working with the prime minister of Saint Lucia to create a new identity and tag line for the island. We developed a logo and brand language to leverage the iconic Pitons that sit on the Caribbean Sea. We created a vibrant color palette to celebrate the local architecture and natural colors of the Island. We helped them with a brand architecture and dynamic angle system to stretch across all the island’s brands and communication. From tote bags to signage for attractions we helped them celebrate what is rare and inspiring. A timeless muse to call you to the island to create and share your story. We re-Branded their island. Making it modern unique and bold. Commanding of your attention.
Nike came to us looking for a new design communication for the KD 11 launch.
NFL came to us asking for a new key visual for NFL Youth
Skills: Design & art direction
Pitch work
KEY VISUALS OOH
When Alaska Airlines made the Bay area a new hub we helped them partner with Kevin Durant to get out the message. Leveraging the overlap of the airlines awards and accomplishments with the elite skills of KD we shared a hug and one of the biggest OOH campaigns to span media surfaces wider than Kevin’s arms.
In the U.S., black women are 40 percent more likely to die of breast cancer than white women, and in some cities the discrepancy is as high as 74 percent.
The Know Your Girls campaign encourages black women to treat their breasts with the same attentiveness and understanding they share with the women in their lives. An emphasis on sisterhood is the through line in the campaign.
Skills: Logo creation & art direction
Proposed rebranding for The Denver Nuggets after they came to us asking for a new Logo and look and feel.
Skills: Logo design & art direction
You're seeing a collection of some personal and random projects for a couple of clients and agencies.
Bespoke Font - Lote 53 Branding - Posters & Animation - Book Cover - Illustration & Flyer - Manifesto Covered Football - IG Content - Promotional toolkits - Posters.
